Tips for Directing Non-Professionals

Lights. Camera. Action. You hope. Directing professional talent isn’t always easy, but they usually know their jobs. Directing non-actors requires a different set of skills.

Directing non-professionals can be both rewarding and a real challenge. Whether it is the producer’s daughter or the CEO of a Fortune 500 company who insists on delivering the opening statement, directing non-professional talent takes a steady and patient hand. It also helps to have in your arsenal a few helpful hints and techniques ready to pull out at any given moment. In this column, we will discuss some ways to avoid potential pitfalls when directing non-professionals and ways to make your budding talent comfortable and capable of delivering a stellar performance.

Professional or Non-Professional – That Is the Question

Before trusting your production to the acting or speaking abilities of a non-professional, you need to ask yourself a few questions:

  • Are you under a strict deadline?
  • Will a national or even regional audience see your project?
  • Is it essential that the script be delivered completely as written, or will you be able to rewrite it to make it more easily presented by a non-professional?

If you answered yes to one or more of these questions, you should probably seek out a professional who would be willing to work for you within your budget. Why? A professional will be able to work through your project quickly and efficiently, using years of training and practice to deliver the script with the right emphasis, tone and pace. Professionals will not only save you time, but also will be able to present the script as written and adapt their voices or act their parts with an eye on the final outcome.

The practiced ability and polish of a professional usually will play more effectively for a regional or national audience. There will be no glaring accent or local feel to the talent, and this will enhance the credibility of the project. This doesn’t mean that non-professional talent will not be able to deliver a valuable performance – it will just take longer, and you will need to be aware of your audience.

Directing the Non-Professional in a Narrative Piece

The key to using non-professionals in a narrative piece is to typecast your roles. Typecasting means you cast people in roles they closely resemble in look and personality. Famous Russian director Sergei Eisenstein used to cast butchers as butchers and military men as soldiers to add authenticity to the performance. While the role you are casting may be no more than a support player in an ensemble cast, choosing someone who resembles the role will make it a lot easier on both of you. If, however, the producer insists on casting his daughter in the lead role of a production, hope that person is similar to the character she will be playing because, otherwise, you will need to work much harder to make sure she delivers the performance you need.

When you are working with non-professionals on the narrative set, rehearsal is essential. Make sure your actors are very familiar with their blocking (the movement of the actor from one point to another), motivation for their lines and any “business” you may want them to perform while acting their parts. Business is a film term for the actions the actor may be doing to make the character authentic. If you are shooting a scene with a mother, you may have her making sandwiches for her children before they run off to school. The making of the sandwiches is the actor’s business. A chef may be preparing food, a doctor performing surgery or a police officer cleaning a gun. It is essential that the business be well-rehearsed, so it looks very natural.

Acting is more than delivering lines. It is inhabiting the character in such a way that it becomes real. Nothing is more distracting than watching a character perform an action he doesn’t understand or has not practiced and perfected. Non-professionals, if typecast, can perform quite well if they relate to their characters and are familiar with the type of business their character is assigned.

While knowing the characters and their business is important to the non-professional, understanding the technical requirements of the craft also plays a role in the success of the performance. Walk the talent through their scenes, and explain what is going on around them and how they need to relate to the various technical aspects of the set. Get them used to the lights, the ever-present crew, the closeness of the camera and any other equipment or personnel that may invade their space at any given time. Have them practice walking up to their marks and delivering their lines, while doing their business. Explain to them how close the camera position may be, as well as the amount of space in the screen within which they have to work. Always make sure you present these details in layman’s terms, so your non-professional talent can easily understand them. Throwing jargon at novice actors will do nothing to build their confidence.

As you rehearse the scene, listen carefully to what the actors say and the way they deliver their lines. Give them encouragement if they blow a line or two. If they stumble on a particular line, work with the scriptwriter, if available, to find a way to say the same idea in a way the talent can handle. Sometimes certain words don’t seem to fit in an actor’s mouth, and a slight tweak of the dialogue without changing its meaning helps.

Before rolling tape, explain to the actors the typical procedure for doing the scene: the commands they will hear and the importance of each. The more familiar and comfortable the talent is on the set, the better the performance will be.

When rolling, watch the talent’s performance, and make sure you get what you are looking for. Do not be afraid to shoot multiple takes. Explain to the actor what you want during each take, and gently shape the performance so that both of you will be happy with the end result.

Directing the Non-Professional in a Non-Fiction Piece

More often than not, the non-fiction world is where you will be working with the non-professional talent. Often when you produce corporate video, the client prefers to use in-house people. This is actually to your advantage, since you will not have to explain to actors something they have no clue about. It is a bit like typecasting in the fiction narrative. The talent knows how to work the machinery, speak the jargon of the workplace or maneuver through a difficult procedure.

When working with the CEO or other administrative personnel, treat them with respect, but do not give in to their demands. They will often ask for cue cards or ready-made speeches. Both will lead to very stilted and drab performances they will not like in the end. You may allow them to use note cards, but, if they do, type the cue words on blue note cards in large letters, and have them hold the cards so that they are visible. Walk them through the material until they get comfortable working in front of the camera. When you do roll tape, their delivery will be a lot more relaxed, they won’t appear to be reading and they will present the information in a much more credible fashion than by reading a written speech.

On the technical side, when working with non-professionals, make sure you explain the equipment you are setting up and the objective of that particular shoot. Turn off the tally light so there isn’t a glaring red light in the talent’s eyes, reminding them they are on camera. This also will prevent their knowing when the camera is rolling.

As in the fiction narrative, rehearse both camera and talent moves. If you are looking for a certain emphasis during a moment in the script, place a mark on the floor and rehearse the movement with the talent. Make the movement as simple as possible to avoid confusion and make the final result professional in quality and tone.

The Director’s Role

When directing non-professional talent, you have to maintain an air of professionalism and confidence in the talent’s ability to perform to the standard needed to produce a great project. Walk them through everything, be patient, be supportive and always make sure your goal is very specific. A wishy-washy director would spell doom to a non-professional who might already be uncomfortable in front of the camera and crew. Explain everything as you go, and be prepared to answer questions that may arise. If needed, tweak the script so it fits better in the talent’s mouth. Above all else, do not yell, scream or carry on if they blow a line. Treat them with respect and kindness, and they will respond.

Final Cut

Working with non-professional talent, while at times seeming to be an all-consuming project, can be full of pleasant surprises. If you go to the set with a plan, work patiently with your talent and break the script into small, bite-size pieces, your shoot should be a big success.

Contributing editor Robert G. Nulph, Ph.D., teaches video and film production at the university level and owns an independent video production company.

TORONTO AFTER DARK: Horror, Sci-Fi, Action & Cult Film Festival

Horror, Sci-Fi, Action & Cult Film Festival

7 Annual October 18, 2012 to October 26, 2012
OPEN CALL FOR ENTRIES •
Feature Films
INTRODUCTION TO TORONTO AFTER DARK’S FEATURE FILM PROGRAM

Toronto After Dark Film Festival is a critically acclaimed week-long showcase of thrilling international cinema held annually in Toronto, Canada. The festival is a premier celebration of new HORROR, SCI-FI, FANTASY, ANIMATION, ACTION, CULT & THRILLING feature-length and short films from around the world, and is attended by over 10,000 enthusiastic film fans, press and industry every year.
FEATURES AFTER DARK is a key component of our festival: our collection of exciting new feature-length films that screen in front of packed, enthusiastic audiences!
WHAT FEATURE FILMMAKERS & PRESS SAY ABOUT US
“Toronto After Dark is a fabulous launching pad for independent genre film” – John Landis, Director/Writer/Producer (AMERICAN WEREWOLF IN LONDON, BLUES BROTHERS, SOME GUY WHO KILLS PEOPLE)
“Great films and a great time, Toronto After Dark is a can’t miss event!” – AIN’T IT COOL NEWS
“Toronto After Dark is a great celebration of films, filmmakers and fans. With sold-out crowds, it’s one of the best events to attend!” – Ti West, Director/Writer/Actor (THE INNKEEPERS, HOUSE OF THE DEVIL, V/H/S, ABC’S OF DEATH)
“An amazing atmosphere and great energy! The fans at Toronto After Dark are the best.” – Eli Roth, Producer/Actor/Writer (INGLOURIOUS BASTERDS, THE LAST EXORCISM, CABIN FEVER, HOSTEL, GRINDHOUSE)
“Toronto After Dark is a really cool event, run by a dedicated group of hardcore fans, that celebrate genre cinema.” – BLOODY-DISGUSTING
“Toronto After Dark is truly dedicated to independent film!” – Lloyd Kaufman Director/Producer/Actor (TOXIC AVENGER, TROMEO & JULIET, POULTRYGEIST, FATHER’S DAY)
“My film was in many festivals, but Toronto After Dark by far and away had the most enthusiastic crowds!” – Scott Sanders, Director/Writer (BLACK DYNAMITE)
Short Films
INTRODUCTION TO TORONTO AFTER DARK’S SHORT FILM PROGRAM

Toronto After Dark Film Festival is a critically acclaimed week-long showcase of thrilling international cinema held annually in Toronto, Canada. The festival is a premier celebration of new HORROR, SCI-FI, FANTASY, ANIMATION, ACTION, CULT & THRILLING feature-length and short films from around the world, and is attended by over 10,000 enthusiastic film fans, press and industry every year.
SHORTS AFTER DARK is our popular collection of exciting new short-films that screen at the festival in front of large and excited crowds!
WHAT SHORT FILMMAKERS & PRESS SAY ABOUT US
“Toronto After Dark is an epicenter for genre fans across the globe.” – MOVIE MAKER
“Well organized, friendly, and relaxed, you can’t go wrong with this festival.” – FANGORIA
“A very strong film program, mighty cool!” – TWITCH FILM
“I couldn’t have asked for a better response from people who share my obsession with all things fantastical. The people responsible for Toronto After Dark have given me nothing but positive support and assistance with my short film.” -Steven Kostanski, Short Filmmaker (LAZER GHOSTS 2)
“The programming is fantastic and innovative, designed for genre aficionados by genre aficionados.” – RUE MORGUE
“An amazing festival!” – SPACE CHANNEL
“I signed my distribution agreement last week. I got the offer from a distributor who saw my short film at the festival!” – John Reed, Short Filmmaker (FUDDLEBE)
“Pack your bags for the Great White North! The movies at Toronto After Dark sets them apart from similar festivals.” – DREAD CENTRAL
MISSION & OBJECTIVE
ABOUT TORONTO AFTER DARK
Toronto After Dark Film Festival is one of the world’s leading showcases of new horror, sci-fi, action and cult films. Entering its 7th Year in 2012, the critically acclaimed annual event spotlights thrilling new feature films and shorts from around the world. Last year’s festival was attended by a record over 10,000 enthusiastic film fans and over 100 members of press and industry, resulting in an unprecedented over 450 published reviews for its film selections including coverage for the first time from the Hollywood Trade Press, and a number of distribution deals for filmmakers. In a poll of local filmgoers, Toronto After Dark was also voted Runner-Up for Best Film Festival in the City.
Following last year’s record-breaking success, for its next edition, Toronto After Dark expands its main festival to a record nine thrilling nights, October 18-26, 2012. This year also marks the return of Toronto After Dark to its historic home, the now beautifully restored Bloor Cinema, Toronto’s legendary hundred-year old movie theatre, revered by visiting filmmakers including Quentin Tarantino, Kevin Smith and Edgar Wright. We look forward to your entry and participation in this year’s exciting 7th Annual Toronto After Dark: Horror, Sci-Fi, Action & Cult Film Festival!
WHAT WE ARE LOOKING FOR
We’re looking for independent and international feature-length and short films from around the world, in the following main genre groups:
– Horror, Supernatural
– Sci-Fi, Fantasy
– Animation
– Crime, Action, Thriller, Suspense
– Cult, Bizarre, Genre-defying, Experimental
– Documentary (with a genre connection)
– Music Videos (with a genre connection)
WANT MORE INFO ON TORONTO AFTER DARK?
You can find out more about our film festival, and see videos, images, reviews and more filmmaker testimonials at the Official Festival Website here:
http://www.torontoafterdark.com
PLEASE E-MAIL US QUESTIONS, ANYTIME:
submissions@torontoafterdark.com
ABOUT THE FESTIVAL
WHAT WE OFFER FILMMAKERS
“The people responsible for Toronto After Dark have given me nothing but positive support and assistance with my film.” – Steven Kostanski, Short Filmmaker
If your submitted film is selected for screening at the 2012 Toronto After Dark Film Festival, here is what you can expect from us:
– EXCELLENT PRESENTATION: Toronto After Dark takes pride in screening all films with the very best projection and sound equipment available.
– EXTENSIVE PROMOTION of your film as part of our massive two month festival marketing campaign that involves print, cinema, web, social media and street marketing. We also create excellent film profile pages on our festival website to showcase each film to the general public in the best possible light.
– A WELL-ATTENDED SCREENING: Our festival has become world-famous for its packed, enthusiastic audiences, with typically over 400 fans in attendance at every screening. These fans create fantastic word of mouth for the films they see.
– MASSIVE PRESS COVERAGE: Very few festivals in the world come close to Toronto After Dark when it comes to generating publicity for independent genre films, both feature films and shorts. Given our status as one of the world’s top genre film festivals, over 100 press and industry members cover our event annually including the Hollywood trade press and most importantly we encourage them to cover our short films too.
Outlets Toronto After Dark and its film selections have been featured in include: Variety, The Hollywood Reporter, Ain’t It Cool News, Bloody-Disgusting, Twitch Film, Coming Soon.Net, Fangoria, Rue Morgue, Entertainment Weekly, MTV, Filmmaker Magazine, and the SPACE Channel. Last year we were delighted to set a new record for editorial coverage, with over 350 published feature film reviews and over 100 published short film reviews at the festival.
– EXPOSURE BEYOND OUR FESTIVAL: We like to tell filmmakers, that at Toronto After Dark your film is not just programmed, it is adopted. You can rest assured, if selected that our experienced festival team will do all that it can to make sure that your film’s journey to finding the perfect audience wider than just our festival. is a successful one!
– HELP WITH DISTRIBUTION: Most recently Hollywood has also been taking notice of our festival with trade press coverage. Toronto After Dark has a number of high profile contacts that we can share with you if you are selected by our event, and seeking distribution domestically or internationally. A number of our official selections have gone on to find distribution deals following the buzz surrounding their screenings at Toronto After Dark.
ALL SUBMITTING FILMMAKERS CAN EXPECT
– A FAIR AND FULL PRE-SCREENING of your film: we don’t pre-guarantee a program slot to any filmmaker, regardless of their relationship with the festival. Our programming department watches every single film that it is submitted, before making our final selections.
– A HONEST AND FAIR CHANCE AT WINNING ONE OF SEVERAL AWARDS: Instead of festival juries which often have internal biases, Toronto After Dark as a fan-driven event prefers to let our fans choose ALL the winners of our awards. We have two broad categories of awards that are handed out by fans:
AUDIENCE CHOICE AWARDS – FOR BEST OVERALL FILM (Features and Shorts): The Best Feature and Best Short Films as determined by a poll of all festival-goers at screenings. Over 3,000 votes are typically cast every year, with Gold, Silver and Bronze Awards given to films in each category.
FAN AWARDS FOR SPECIALTY CATEGORY WINNERS (Features): Determined by a poll of over 200 Festival Pass Buyers, filmmakers can win in such fun categories as Best Kill, Scariest Film, and Most Original Film as well as genre specific categories including Best Sci-Fi, Best Action and Best Horror Film.
PLEASE E-MAIL US QUESTIONS, ANYTIME:
submissions@torontoafterdark.com
WE LOOK FORWARD TO YOUR SUBMISSION!
– Team After Dark
ORGANIZERS
Adam Lopez (Festival Director) ; Adam Lopez (Festival Director) ; Peter Kuplowsky (Senior Programmer) ; Steven Landry (Programming Manager)
GENERAL RULES
ANY QUESTIONS?
PLEASE E-MAIL OUR SUBMISSIONS DEPARTMENT AT ANYTIME:
WE LOOK FORWARD TO YOUR ENTRY!
– Team After Dark