Panelists at CynKids tablet webinar shared some terrific insights on best practices to expand brands into the tablet realm.


bobbekins-chantal-harvey-tabletSome highlights:
–  Kids are finding their way to brand websites through tablet apps. As of March, PBS Kids is getting 13 million unique visitors a month, many directly from apps, said Abby Jenkins, director of content for PBS Kids Digital.


“We like to show variety in our apps, different characters, different aspects of the curriculum” to attract a variety of kids and parents, she said.

–  Discover-ability remains a challenge. “This is the biggest issue when developing apps for tablets,” said Caroline Fraser, VP, digital products and production, at Scholastic Media. Scholastic releases apps around big programming events and anniversaries, “so we have increased marketing muscle around them.”

–  When developing an app, don’t overlook the unique ergonomics of a 3-year old. “It’s very difficult for kids to move around with a heavy tablet,” said Mindy Brooks, Sesame Workshop director of research and education. “We don’t allow for tilting and moving the tablet within apps.” The other reason Sesame says no to tilting: “We don’t want the kids dropping and shattering mom’s iPad.” Fair enough.

–  Kids are interacting with content across multiple, emerging platforms. Keep up. “Technology is anything that was developed after you were born,” said Graham Farrar, president of Cupcake Digital’s iStoryTime. “You ignore a platform at your peril.”

Source: Cynopsis media.


Tony Dyson, the man behind R2-D2

Tony Dyson, the man behind R2-D2, the most lovable little robot in the world, is now casting his magical spell on the world of children’s e-Books by adding advanced animation on every page. Welcome to the world of Bobbekins.

One of the most innovative ideas for children’s e-Books this year, the magical world of Bobbekins is true to the style of storytelling of old, but designed for children of today.

It speaks from the heart and minds of its authors of magical worlds and dreams that can come true, but it never speaks down to your child in any way.

The man behind Star Wars R2-D2. The versatile Emmy nominated Film SFX supervisor is the creative genius at the helm of many of the biggest SCI-FI movies to date. Among them are Superman 2, Moon Raker, Dragon Slayer, and of course, The Empire Strikes Back. “Professor Anthony John Dyson obss”

When it comes to Robot technicians Tony is quite unique, as well as building one of the most famous Robots ever, R2-D2 he has also designed and built Robots for some of the largest electronic companies in the world, for example Sony, Philips and Toshiba.

You can also find examples of his creations on permanent display in one of the most prestige’s museums in the world ‘Smithsonian Institution’ and R2-D2 was one of the very first Robots to be honored in the ‘Carnegie Mellon University’ Robot Hall of Fame and Tony was also Nominated for an ‘Emmy’ for the Sony television commercial.